The story of Mooncup is one of passion, determination, the power of word-of-mouth, and a generous sprinkling from Lady Luck: from a distant time when revolutionary ideas still went viral in the real world, in real time…
It all started in 1999, with one cyclist sharing the too-well-kept secret of a reusable menstrual cup with another at a Critical Mass Bike Ride in the UK. Early menstrual cups were made of tough rubber, hard to come by & strictly for the adventurous.
In 2000, Eileen (the second cyclist from the beginning of our story), met Su who was travelling around Australia with her husband, young daughter, a bucket and stash of washable nappies. Eileen shared the menstrual cup ‘secret’ with Su. The environmental & practical advantages of a reusable menstrual cup struck a perfect chord with Su. The secret had landed in the right hands. Su and Eileen found themselves in a lifelong friendship and with a purpose that they’d eventually work together for.
On her return to the UK, Su started selling an imported rubber cup to friends and friends-of-friends and soon realised that she wasn’t the only one ready for a better menstrual product.
When friends reported some discomfort and the symptoms of latex allergy, Su realised that the rubber cup wasn’t quite the perfect solution. Her childhood with an entrepreneurial Dad got her inventive spark firing. After extensive research, she came up with a hypoallergenic alternative; medical grade silicone; and, in the Spring of 2002, Mooncup®, the world’s first reusable silicone menstrual cup was born.
Today, the Mooncup is available in over 50 countries around the world and Mooncup Ltd continues to pioneer as an employee owned business with an ever-growing, dedicated team. Thankfully, the Mooncup menstrual cup is no longer a secret, with millions of us freed from using tampons and pads. Happy Mooncup users continue to spread the word: it seems word-of-mouth has a certain traction with us menstruating folk – especially when we’ve a life-changing story to share!
Here are some of the key moments in the business’s story:
Here are some of the key moments in the business’s story…
Thanks to Su, the Mooncup® is born in 2002! Stickering and leafleting begins. Our packaging sure has come a long way…
Every year since 2002 we’ve set up our stall at Glastonbury, stickered the toilets and chatted with thousands of curious people about periods, vaginas and environment.
The first retailer to stock the Mooncup
on-shelf: Infinity Foods, Brighton, in 2002.
in 2004, Mooncup goes multilingual as its popularity grows in Europe .
Due to popular demand, Boots starts stocking the Mooncup in 2005. The new packaging was designed to normalise our game changing reusable option: to sit ‘quietly’ next to tampons and pads on the ‘feminine hygiene’ aisle.
Mooncup Ltd launches a unique
advice service run by nurses, in 2005.
…one giant leap for Mooncup! First full-page Broadsheet coverage in The Times Newspaper, in 2006.
In 2007, our charity work begins with UK humanitarian charity,
Grassroots, supporting Tanzanian
women with the Mooncup.
Taboo-bashing, powerful period documentary,
The Moon Inside You, sells out to audiences at Brighton Fringe Festival in 2010.
Our “Love Your Vagina” campaign in 2010 caused a stir! It saw massive posters around the London Underground featuring names we use to lovingly describe our vaginas.
The UK is encouraged to Love its
Beaches and vaginas in 2011.
2012 -10 years of smashing the period taboo and revolutionising the menstrual product industry – if that ain’t a cause for celebration, what is?!
In 2013, we decided to take the battle to the toilets- our natural habitat! Watch the Mooncup crew take on team Tampon in a rap battle for periods everywhere.
Menstrual cups are a revolutionary way to manage your period, right? So what about a revolutionary way of running a business? Mooncup Ltd becomes officially Employee-Owned in 2014.
2015-17- when the period taboo begins to shift?
The Mooncup Period Drama campaign, 2017. The owner of the horse originally casted, didn’t want his animal associated with “such a product”. It hits TV screens for the first time in early 2017 – a first for Mooncup Ltd!
Comedian Lily Phillips sings about her love for the Mooncup in a giant Mooncup cocktail glass in 2017.
The Mooncup menstrual cup well and truly lands into the fashion world as it hits the screens of international online retailer ASOS, in 2018.
Mooncup re-branded in 2019 to reflect the product’s position as the leading original silicone menstrual cup.
Mooncup annual beach clean in Brighton with the Marine Conservation Society – 2019.
In 2020 the state schools in England are given are budget to offer free period products to their pupils, including the Mooncup!
In 2020 we invited six #RealMooncupUsers to Brighton to chat about their experience with the Mooncup – and all things period.
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